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You may have
heard of merchandising, but really have no idea what it all
entails. People who do merchandising work are commonly
referred to as: merchandisers, vendors, sales reps, reset
merchandisers, manufacturing representatives and store reps. However, all merchandisers, regardless of their job titles have
similar store functions and goals. The goal of
merchandisers is to represent products produced and sold to
retail chains by manufacturers. Once a product is sold to
a retail chain, it is in the best interest of the manufacturer
to make sure once it gets to the stores, that their product is
represented on the sales floor and not sitting in a backroom
somewhere. There are many things that a merchandiser may
do for the manufacturer such as: assembling products, cutting in
new items, working with the stores claims department, putting
products on end caps, on the shelves, on fixtures, auditing
inventory, resetting planograms/modulars, making sure the proper
signage is visually appealing and complete and making sure their
product is properly tagged and labeled. All of these
things are geared to promote sales. That's where you come
in, there are literally thousands of jobs in merchandising every
year! |